Obama's Campaign Uses Mobile Advertising To Target Youth

During the final month leading up to the election, Obama's campaign used mobile advertising to target youth and voters in the key battleground states.  Called "Vote Early", the ad campaign was used to encourage voters to cast the ballots early, where polls opened before election day. Banners ran on the operator deck of Boost Mobile, which is known for having a young user base. Text ads at the bottom os SMS messages were also sent from ChaCha, the general answer service. Users were given the option of opting-in to those messages by responding "OBAMA" to receive more information on where to vote.