Friday, November 7, 2008

Apple's iPhone Ranks High In Customer Satisfaction...

According to, Apple's iPhone has the highest customer satisfaction. The J.D. Power and Associates report measured five factors ranging from ease-of-use to battery life. On a 1,000-point scale, Apple (NSDG:AAPL) received 778 points; Blackberry received 703 points and Samsung received 701 points.

Among other findings reported: the top five reasons for buying a smartphone are Internet capability (45%); ability to use email (41%); design/style (39%); bluetooth (37%) and keyboard style (45%).  There were 34% respondents of the study who downloaded third-party software, and the most popular applications were games, business apps like Microsoft (NSDG: MSFT) Word and Excel, and travel-related applications. 

It is not surprising that the study revealed that one-fourth of users report having to reboot the device when it freezes and issues related to touch screen problems.  Don't get me wrong I am a die-hard fan of the iPhone, but I too have noticed the device freezes on occasions and the touch screen problems are particularly evident when the receiver is held to the ear for making phone calls.  For this reason, I like many others choose to carry the iPhone and a second phone for making phone calls!  I wonder if these touch screen issues will go away anytime soon - perhaps in an upcoming iPhone 2.x software release?

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1 comment:

mian ali said...

Thank you for this post, it really was an interesting study, and I appreciate the detailed information about how it came to be. Again keep up the good work!